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University of Iowa, Tippie College of Business, Vaughan Institute of Risk Management and Insurance
Iteright

White paper · A named partnership

From the Classroom to the Boardroom.

Students at the University of Iowa’s Vaughan Institute do the work of corporate innovation teams, venture investors, and strategy consultants, on the same enterprise AI operating system built for companies. Their clients are real executives, and their recommendations carry real consequences. This is how the program runs, and what it proves.

Tippie College of Business · Emmett J. Vaughan Institute of Risk Management and Insurance · The InsurTech Innovation course

Executive summary

Finding an interesting innovation is easy. Proving it is worth pursuing is a discipline, and it is the discipline the InsurTech Innovation course is built to teach. Across a semester, student teams evaluate twelve InsurTech companies for corporate partners with live strategic challenges, working inside Iteright, the enterprise AI operating system. Every analysis runs through VITALS, the institute’s own methodology for de-risking innovation, and every sprint ends the way real innovation work ends: with a recommendation defended in front of executives.

~16 partner engagements12 analyses per team4 executive presentations4 industry sectors

The hard part was never finding innovation

Insurance is not short of innovation. Accelerators and venture networks surface it constantly: Lloyd’s Lab, Plug and Play, the Global Insurance Accelerator, BrokerTech Ventures, and the portfolios tracked in PitchBook. Any executive can fill a calendar with promising startups by Friday.

The scarce skill is judgment. Which of these companies solves a problem that actually matters? Where is the evidence? What breaks during integration, what does compliance say, and what is the honest expected return? A promising demo is not an investment case, and the distance between the two is where corporate innovation budgets go to die.

The Vaughan Institute built its InsurTech Innovation course to close exactly that distance. Students learn to move from an interesting opportunity to a defensible business decision, and they learn it the way the industry learns it: by doing the work for real clients, under real scrutiny.

VITALS: a methodology for de-risking innovation

VITALS, the Vaughan InsurTech Analysis and Learning System, is the methodology the institute’s team developed to evaluate innovation before resources get committed. It forces the questions a disciplined buyer asks: the strategic fit, the evidence of demand, the economics, the regulatory exposure, the integration reality, and the measurable impact if the bet pays off.

Iteright is where VITALS runs. The partner’s goal and pain are captured first, as strategy, with the impact metrics that define success: claims time, leakage, and satisfaction on one engagement; quote-to-bind, producer productivity, and retention on another. Each candidate company becomes an opportunity connected to those goals and metrics, so relevance is established before anyone falls in love with the technology.

Validation then tests the opportunity from every side: market demand, differentiation, economics, regulatory fit, integration feasibility, and implementation risk. The final recommendation connects back to the original objective and the outcomes it could move. The line from problem to recommendation is preserved in the system, never handed off and lost between documents.

One semester, run like an innovation firm

The course is organized the way a corporate innovation group actually works: four three-week sprints across four sectors of the industry. In each sprint, a team takes an industry problem or a partner’s stated goal and evaluates three InsurTech companies against it.

4
Three-week sprints per semester
3
InsurTech companies evaluated in every sprint
12
Company analyses completed by each team
~16
Corporate partner engagements across the semester

Weeks 1 to 3

Sprint 1

Property & Casualty

  • 3 companies evaluated end to end: product, market, model, viability, integration
  • 1 recommendation, defended in an executive presentation

Weeks 4 to 6

Sprint 2

Health & Voluntary Benefits

  • 3 companies evaluated end to end: product, market, model, viability, integration
  • 1 recommendation, defended in an executive presentation

Weeks 7 to 9

Sprint 3

Life & Retirement

  • 3 companies evaluated end to end: product, market, model, viability, integration
  • 1 recommendation, defended in an executive presentation

Weeks 10 to 12

Sprint 4

Cybersecurity & AI Risk

  • 3 companies evaluated end to end: product, market, model, viability, integration
  • 1 recommendation, defended in an executive presentation

Recommendations are not graded on enthusiasm. A team can land on partnership, pilot, deployment, investment, or deeper diligence, and it can also conclude that a promising company should not be funded. Learning what not to pursue is part of the curriculum.

Every sprint closes with an executive presentation that must answer five questions: What is the strategic problem? Which opportunities were evaluated? Why is the recommended fit the strongest? What measurable results could it produce? And how should the partner validate it before a larger commitment?

Four frameworks, four ways to think

The same company looks different depending on who is deciding. The course teaches students to evaluate every opportunity through four professional lenses, because a real recommendation has to survive all four.

The Carrier

Integration, compliance, underwriting risk, operational efficiency, and the policyholder experience.

“Will it work inside a regulated enterprise?”

Broker, Distributor & TPA

Distribution relationships, daily workflows, sales efficiency, cost, and revenue.

“Will the people who sell and service actually use it?”

The Analyst & Advisor

Market positioning, industry trends, strategic alignment, feasibility, and return on investment.

“How does this read to the experts who judge the sector?”

The VC & Investor

Market size, growth, competitive advantage, unit economics, scalability, and the path to an exit.

“Would disciplined capital fund this?”

AI is the starting point. Students own the conclusions.

More than fifteen specialized AI agents inside Iteright assist the research, the analysis, and the reporting. They make the students faster. They are never the authority.

Every claim an agent produces is a starting point a student must verify: investigate what is unsupported, add the missing evidence, correct the assumptions, and own the conclusion that goes in front of the client. That pairing is what the industry actually needs: AI literacy with analytical discipline. The graduates who thrive will not be the ones who can generate an analysis in thirty seconds. They will be the ones who can tell a client which parts of it to believe.

The evidence: London, in six minutes

In May 2026, the University of Iowa documented a milestone that says more than any course description can. Two Vaughan Institute seniors traveled to London and presented recommendations on AI insurance risk to executives at Willis Towers Watson. They had six minutes to make the case. Their recommendation: partner with specialized InsurTech companies that understand the AI exposures traditional cyber insurance may not fully address.

The response is on the record. Adrian Willmott, Willis Towers Watson’s head of risk advisory, said the students demonstrated a sophisticated understanding of emerging risk. Inside the InsurTech Innovation course, the semester’s sprint work runs on Iteright. London is what the standard looks like when students are trained to it.

And the work is reaching the market. Jim Lewis reports that one corporate partner has begun exploring three companies identified through student analysis. The commercial outcome is not yet established. The direction is clear: analysis produced in a classroom is now inside a real company’s diligence pipeline.

Jim Lewis, Executive Director of the Vaughan Institute
“Our students do not study innovation from a distance. They stand in front of real executives, defend real recommendations, and learn that a good idea is only the beginning of the work. Graduates who can evaluate, implement, and de-risk AI will become future leaders. This course exists to produce them.”
Jim LewisExecutive Director, Emmett J. Vaughan Institute of Risk Management and Insurance, University of Iowa

The next chapter: the VITALS Brain

Emerging

The institute’s archive is becoming an asset. Close to 70 historical presentations and deliverables from prior cohorts hold the methodology, the partner pain points, the analyses, and what came of them. Today, all of it sits in files no future student can build on.

The VITALS Brain, now emerging, turns that archive into a living, institute-level memory inside Iteright: the methodology, the historical analyses, the partner context, and the prior outcomes, with team-level brains for each cohort’s live work and confidentiality controls throughout. A future team will not start from a blank page. It will start from everything the institute has already learned, and its own work will make the next cohort smarter still.

Built to travel: bring the model to your campus

Nothing about this model belongs only to insurance, or only to Iowa. Iteright does not ask a school to adopt someone else’s framework. The professor’s own methodology is what gets embedded: the required questions, the evaluation criteria, the contexts, the milestones, and the artifacts. AI supports the research and the analysis. The students own the judgment.

Entrepreneurship

Validate business ideas before they become pitches.

Corporate Finance

Evaluate acquisition candidates with evidence attached.

Product Management

Weigh customer problems against competing solutions.

Consulting

Produce recommendations a client can act on.

Venture Investing

Screen and diligence startups the way funds do.

Corporate Strategy

Make portfolio decisions with the rationale preserved.

The lasting skill transfers to every one of them: moving from an interesting opportunity to a defensible business decision, with the evidence attached. If you lead a program that teaches that skill, the conversation starts the way every Iteright engagement starts, with one honest look at the work. Book the Snapshot below and tell us about your program. It is built for companies, and it is also how we scope a campus partnership.

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